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Sophie Boerman

Associate Professor Persuasive Communication

Wageningen University & Research

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Netherlands

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Research Interests

Social Media Marketing

50%

Advertising

40%

Consumer Psychology

50%

Marketing

50%

Social Media

30%

Web-based Intervention

20%

Customer Engagement

20%

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Articles11

Collaborators11

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Gert-Jan de Bruijn

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Asma Sifaoui

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Esther Rozendaal

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Edith G. Smit

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Eva van Reijmersdal

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Jolanda Veldhuis

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