PhD in Immersive Consumer Experiences and Next-gen Consumer Experiences with Immersive Technologies Maastricht University in Netherlands

Maastricht University is advertising a 4-year, fully funded, full-time PhD position on Next-gen Consumer Experiences with Immersive Technologies. The project sits at the intersection of immersive technologies, consumer psychology, and experience design, with a focus on how AR, VR, AI, and multisensory systems reshape consumer behaviour and experiences across physical and digital environments.

The position is based at the Maastricht University School of Business and Economics in collaboration with Zuyd University of Applied Sciences. Research activities include experiments in state-of-the-art AR/VR laboratories and CAVE environments, plus collaboration with industry partners. The post highlights access to the DEXLab, Food Experience Lab, and the Limburg Immersive Technology (LIT) Network.

Relevant study areas and keywords include business, psychology, computer science, communication studies, and management, especially for applicants interested in food service, hospitality, retail, and consumer experience research. The announcement names Dominik Mahr, Jonas Heller, Dai-In Danny Han, and Tim Hilken as mentors/supervisors involved in the project.

Deadline: 14 June 2026. Applicants should use the Maastricht University vacancies page to review the full job description and submit their application online.