Dai-In Danny Han

Maastricht University School of Business and Economics is recruiting a PhD candidate for research on immersive technologies and consumer experience in food service, hospitality, and retail . The project sits at the intersection of marketing , business , management , psychology , and digital technology, with a focus on how AR , VR , XR , AI , and multisensory technologies reshape consumer behaviour. The successful candidate will run experiments in cutting-edge AR/VR labs and a CAVE environment , and will collaborate with industry partners through the Limburg Immersive Technology (LIT) Network . This is a 4-year full-time, fully funded, employed PhD position at Maastricht University SBE, specifically in the Marketing and Supply Chain Management (MSCM) department, in cooperation with Zuyd University of Applied Sciences . Supervision/mentorship is listed from Dominik Mahr , Jonas Heller , Dai-In Danny Han , and Tim Hilken . The post emphasizes academically relevant and practically relevant research, with access to state-of-the-art immersive research facilities including DEXLab and the Food Experience Lab . Deadline: 14 June 2026. How to apply: Use the official Maastricht University vacancy page and submit your application before the deadline.

Maastricht University is advertising a 4-year, fully funded, full-time PhD position on Next-gen Consumer Experiences with Immersive Technologies . The project sits at the intersection of immersive technologies , consumer psychology , and experience design , with a focus on how AR , VR , AI , and multisensory systems reshape consumer behaviour and experiences across physical and digital environments. The position is based at the Maastricht University School of Business and Economics in collaboration with Zuyd University of Applied Sciences . Research activities include experiments in state-of-the-art AR/VR laboratories and CAVE environments , plus collaboration with industry partners. The post highlights access to the DEXLab , Food Experience Lab , and the Limburg Immersive Technology (LIT) Network . Relevant study areas and keywords include business , psychology , computer science , communication studies , and management , especially for applicants interested in food service, hospitality, retail, and consumer experience research. The announcement names Dominik Mahr , Jonas Heller , Dai-In Danny Han , and Tim Hilken as mentors/supervisors involved in the project. Deadline: 14 June 2026. Applicants should use the Maastricht University vacancies page to review the full job description and submit their application online.