PhD Candidate in Immersive Consumer Experiences with AR/VR/AI Maastricht University in Netherlands

Maastricht University and Zuyd University of Applied Sciences are recruiting a PhD candidate in Immersive Consumer Experiences focused on how AR, VR, AI, and multisensory systems transform consumer behaviour in food service, hospitality, and retail.

This PhD sits at the intersection of consumer psychology, experience design, and immersive technology. The successful candidate will work in cutting-edge research settings including AR/VR labs, a CAVE environment, the DEXLab, and the Food Experience Lab, with industry collaboration through the Limburg Immersive Technology (LIT) Network.

The position is hosted at Maastricht University School of Business and Economics, specifically within the Marketing and Supply Chain Management (MSCM) department, in collaboration with Zuyd University of Applied Sciences Hotel Management School. Mentorship is mentioned from Jonas Heller, Dai-In Danny Han, Tim Hilken, and Dominik Mahr.

This is a 4-year full-time, fully funded, employed PhD position. The post is aimed at a motivated candidate interested in immersive technologies, consumer behaviour, and practical-academic impact. The application deadline is 14 June 2026.

Interested applicants should review the official vacancy page and apply through Maastricht University’s recruitment portal before the deadline.