Publisher
source

Dominik Mahr

5 months ago

PhD Candidate in Immersive Consumer Experiences with AR/VR/AI Maastricht University in Netherlands

Degree Level

PhD

Field of study

Computer Science

Funding

A 4-year full-time, fully funded, employed PhD position at Maastricht University. The post is described as fully funded and employed; no stipend amount is stated.

Deadline

Expired

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Country

Netherlands

University

University of Maastricht

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Keywords

Computer Science
Psychology
Communication Studies
Artificial Intelligence
Consumer Behavior
Virtual Reality
Business
User Experience Design
Retail Management
Augmented Reality
Customer Experience
Immersive Technology

About this position

Maastricht University and Zuyd University of Applied Sciences are recruiting a PhD candidate in Immersive Consumer Experiences focused on how AR, VR, AI, and multisensory systems transform consumer behaviour in food service, hospitality, and retail.

This PhD sits at the intersection of consumer psychology, experience design, and immersive technology. The successful candidate will work in cutting-edge research settings including AR/VR labs, a CAVE environment, the DEXLab, and the Food Experience Lab, with industry collaboration through the Limburg Immersive Technology (LIT) Network.

The position is hosted at Maastricht University School of Business and Economics, specifically within the Marketing and Supply Chain Management (MSCM) department, in collaboration with Zuyd University of Applied Sciences Hotel Management School. Mentorship is mentioned from Jonas Heller, Dai-In Danny Han, Tim Hilken, and Dominik Mahr.

This is a 4-year full-time, fully funded, employed PhD position. The post is aimed at a motivated candidate interested in immersive technologies, consumer behaviour, and practical-academic impact. The application deadline is 14 June 2026.

Interested applicants should review the official vacancy page and apply through Maastricht University’s recruitment portal before the deadline.

Funding details

A 4-year full-time, fully funded, employed PhD position at Maastricht University. The post is described as fully funded and employed; no stipend amount is stated.

What's required

Applicants should be motivated to research how immersive technologies such as AR, VR, AI, and multisensory systems reshape consumer behaviour across physical and digital environments. The role emphasizes interest in consumer psychology, experience design, experimentation in AR/VR labs and a CAVE environment, and collaboration with industry partners. A suitable candidate should be prepared for a 4-year full-time PhD position and work within Maastricht University School of Business and Economics and Zuyd University of Applied Sciences.

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