Dominik Mahr
5 months ago
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PhD Candidate in Immersive Consumer Experiences with AR/VR/AI Maastricht University in Netherlands
Degree Level
PhD
Field of study
Computer Science
Funding
A 4-year full-time, fully funded, employed PhD position at Maastricht University. The post is described as fully funded and employed; no stipend amount is stated.
Deadline
Expired
Country
Netherlands
University
University of Maastricht

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About this position
Maastricht University and Zuyd University of Applied Sciences are recruiting a PhD candidate in Immersive Consumer Experiences focused on how AR, VR, AI, and multisensory systems transform consumer behaviour in food service, hospitality, and retail.
This PhD sits at the intersection of consumer psychology, experience design, and immersive technology. The successful candidate will work in cutting-edge research settings including AR/VR labs, a CAVE environment, the DEXLab, and the Food Experience Lab, with industry collaboration through the Limburg Immersive Technology (LIT) Network.
The position is hosted at Maastricht University School of Business and Economics, specifically within the Marketing and Supply Chain Management (MSCM) department, in collaboration with Zuyd University of Applied Sciences Hotel Management School. Mentorship is mentioned from Jonas Heller, Dai-In Danny Han, Tim Hilken, and Dominik Mahr.
This is a 4-year full-time, fully funded, employed PhD position. The post is aimed at a motivated candidate interested in immersive technologies, consumer behaviour, and practical-academic impact. The application deadline is 14 June 2026.
Interested applicants should review the official vacancy page and apply through Maastricht University’s recruitment portal before the deadline.
Funding details
A 4-year full-time, fully funded, employed PhD position at Maastricht University. The post is described as fully funded and employed; no stipend amount is stated.
What's required
Applicants should be motivated to research how immersive technologies such as AR, VR, AI, and multisensory systems reshape consumer behaviour across physical and digital environments. The role emphasizes interest in consumer psychology, experience design, experimentation in AR/VR labs and a CAVE environment, and collaboration with industry partners. A suitable candidate should be prepared for a 4-year full-time PhD position and work within Maastricht University School of Business and Economics and Zuyd University of Applied Sciences.
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