PhD Candidate in Next-gen Consumer Experiences with Immersive Technologies Maastricht University in Netherlands

Maastricht University School of Business and Economics is hiring a PhD candidate for research on next-generation consumer experiences shaped by immersive technologies, including augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and multisensory technologies.

The project sits at the intersection of consumer behaviour, human behaviour, and immersive tech, with applications in food service, hospitality, and retail. The successful candidate will run experiments in advanced research environments such as AR/VR labs and a CAVE environment, and will collaborate with industry partners through the Limburg Immersive Technology (LIT) network.

This is a 4-year fully employed PhD position offered at Maastricht University in cooperation with Zuyd University of Applied Sciences. The post highlights close mentorship from Dominik Mahr, Jonas Heller, Dai-In Danny Han, and Tim Hilken, and access to the DEXLab and Food Experience Lab.

Ideal applicants should have a strong interest in immersive technologies, AI, multisensory experiences, experimental methods, and academically and practically relevant research. The post is especially relevant for candidates interested in business research, psychology of consumer experience, and technology-enabled service innovation.

Application is via the Maastricht University vacancies portal. The post does not mention a deadline in the provided text.