Tim Hilken

Maastricht University School of Business and Economics is recruiting a PhD candidate for research on immersive technologies and consumer experience in food service, hospitality, and retail . The project sits at the intersection of marketing , business , management , psychology , and digital technology, with a focus on how AR , VR , XR , AI , and multisensory technologies reshape consumer behaviour. The successful candidate will run experiments in cutting-edge AR/VR labs and a CAVE environment , and will collaborate with industry partners through the Limburg Immersive Technology (LIT) Network . This is a 4-year full-time, fully funded, employed PhD position at Maastricht University SBE, specifically in the Marketing and Supply Chain Management (MSCM) department, in cooperation with Zuyd University of Applied Sciences . Supervision/mentorship is listed from Dominik Mahr , Jonas Heller , Dai-In Danny Han , and Tim Hilken . The post emphasizes academically relevant and practically relevant research, with access to state-of-the-art immersive research facilities including DEXLab and the Food Experience Lab . Deadline: 14 June 2026. How to apply: Use the official Maastricht University vacancy page and submit your application before the deadline.

Maastricht University School of Business and Economics is hiring a PhD candidate for research on next-generation consumer experiences shaped by immersive technologies , including augmented reality (AR) , virtual reality (VR) , artificial intelligence (AI) , and multisensory technologies . The project sits at the intersection of consumer behaviour , human behaviour , and immersive tech, with applications in food service , hospitality , and retail . The successful candidate will run experiments in advanced research environments such as AR/VR labs and a CAVE environment, and will collaborate with industry partners through the Limburg Immersive Technology (LIT) network. This is a 4-year fully employed PhD position offered at Maastricht University in cooperation with Zuyd University of Applied Sciences . The post highlights close mentorship from Dominik Mahr , Jonas Heller , Dai-In Danny Han , and Tim Hilken , and access to the DEXLab and Food Experience Lab . Ideal applicants should have a strong interest in immersive technologies, AI, multisensory experiences, experimental methods, and academically and practically relevant research. The post is especially relevant for candidates interested in business research, psychology of consumer experience, and technology-enabled service innovation. Application is via the Maastricht University vacancies portal. The post does not mention a deadline in the provided text.