Abhishek Behl

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Senior Lecturer

Kiel University

United Kingdom

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About

Abhishek Behl is a Senior Lecturer at Keele University in the United Kingdom. His research interests encompass sustainable supply chains, the role of blockchain in marketing and trust, and the motivational influences of the metaverse on pro-environmental behavior. He has published various articles focusing on topics such as climate change engagement, sustainability practices, and the impact of AI on organizational dynamics and academic integrity.

Recent Grants

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Library and Information Systems Award

Open Date: 2017-10-01

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Articles (10)

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2026

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Collaborators (4)

ASIF NAZRUL

Cardiff University Business School

UNITED KINGDOM

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Professor Nazrul Islam

Professor of Business & Director of Research Degrees, and Associate Director for Centre of FinTech

UNITED KINGDOM

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Umar Farooq

Lecturer / Assistant Professor

UNITED KINGDOM

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Justin Zhang

University of North Florida

UNITED STATES

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Abhishek Behl

Research Interests

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Recent Grants

Articles (10)

Feeling the heat? metaverse as a platform for motivating pro-environmental behaviour through consumers’ climate (change) engagement

Building resilient circular supply chains with blockchain: Exploring the impact of relationships and capabilities

AI in the Organizational Nexus: Building Trust, Cementing Commitment, and Evolving Psychological Contracts

Aligning risk and value creation: a process model of supply chain risk management in geopolitical disruptions

Reshaping the Environmental Image by Eliminating Silos in Sustainability Practices: A Cross‐Country Comparison

Role of digital supply chain in promoting sustainable supply chain performance: the mediating of supply chain integration and information sharing

Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

AI’s Impact on Academic Research Integrity: Guidelines from the Editors of Journal of Global Marketing

An empirical investigation of repeated donations on crowdfunding platforms during COVID-19

What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love

Collaborators (4)

ASIF NAZRUL

Professor Nazrul Islam

Umar Farooq

Justin Zhang

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