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Adrián Padilla Molina

Has grant

Lecturer

Universitat Autònoma de Barcelona (UAB)
Country flagSpain

Research Interests

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About

Adrián Padilla Molina is a Full-time Professor at EUNCET Business School, located in Spain. His research areas focus on digital media, audience engagement, and innovative teaching methods in digital marketing. Recent articles include studies on the visibility of public media on YouTube, audience behavior on Twitch, and the integration of data sprints in digital marketing education.

Recent Grants

Grant: Open

YAMS: Social Media and Democratic Life: Investigating YouTube as Alternative Media System

Open Date: 2025-09-01

Close Date: 2027-01-01

Grant: Open

ALCOM: Percepción y generación de conocimiento sobre los algoritmos de personalización en las plataformas digitales de comunicación

Open Date: 2025-01-01

Close Date: 2027-01-01

Articles (6)

Year:

2026

Year:

2026

Year:

2026

Year:

2024

Year:

2022

Year:

2022

Collaborators (3)

Emili Prado

Catedrático

Universitat Autònoma de Barcelona (UAB)

SPAIN
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Òscar Coromina

Senior Lecturer

Universitat Autònoma de Barcelona (UAB)

SPAIN
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Bernhard Rieder

associate professor

University of Amsterdam

NETHERLANDS
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