Alan Abitbol
Assistant Professor
United StatesResearch Interests
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About
Dr. Alan Abitbol is an Assistant Professor at the University of Tampa, USA. His research focuses on consumer health communication, specifically in direct-to-consumer genetic testing and its implications for consumer trust and behavior. He has published recent articles analyzing the interplay between emotional elicitors in advertising, the effectiveness of communication strategies, and consumer responses to targeted marketing campaigns.
Articles (8)
Year:
2025
Year:
2024
Year:
2023
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2023
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2022
Year:
2022
Year:
2020
Year:
2020
Collaborators (3)
Nicole Lee
Arizona State University - West Campus
Miglena Sternadori
Associate Professor
Texas Tech University
Matthew VanDyke
Assistant Professor
The University of Alabama
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