Alejandro Del Moral-Agundez
Profesor Titular de Comercialización Investigación de Mercados
SpainResearch Interests
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About
Alejandro Del Moral-Agundez is a Profesor Titular de Comercialización Investigación de Mercados at Universidad de Extremadura, located in Spain. His research focuses on film-induced tourism, exploring how it influences travel decisions and perceptions of brand equity among consumers. Recent publications highlight the strengths and opportunities in this field, particularly from the perspective of Portuguese consumers. Additionally, he has investigated the effects of body-cult television advertisements on young women with eating disorders.
Articles (7)
Year:
2022
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2022
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2022
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2022
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2020
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2020
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2020
Collaborators (3)
Júlia Fragoso Fonseca
Professora Adjunta
Instituto Politécnico de Leiria
samiha chemli
Professor - Hospitality and Tourism
Universidad de Deusto
MARÍA VICTORIA CARRILLO-DURÁN
PROFESORA CATEDRÁTICA DE UNIVERSIDAD
Universidad de Extremadura
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