Aleksej Heinze

Associate Professor

Kedge Business School

France

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About

Aleksej Heinze is an Associate Professor at KEDGE Business School in France. His research focuses on digital ethnography and marketing, particularly in relation to developing buyer personas. He has recently published work on utilizing the Six-Step Digital Ethnography Framework in consumer analysis.

Articles (1)

Year:

2022

Collaborators (2)

Alex Fenton

University of Salford

UNITED KINGDOM

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Wasim Ahmed

Senior Lecturer in Digital Business

University of Stirling