Alexandra Dominique Danielle Theben

About

Dr. Alexandra Dominique Danielle Theben is an Assistant Professor at the UPF Barcelona School of Management in Spain. Her research areas include consumer behavior, digital marketing, and public health, as evidenced by her recent articles examining the Financial Independence, Retire Early (FIRE) movement, the influence of micro-influencers on sustainable travel, and the effects of online interventions on children's eating habits. She is dedicated to understanding the impact of digitalization and social media on consumer choices and community engagement.