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Alexandre Duarte

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Professor Auxiliar

Universidade de Aveiro

Portugal

Research Interests

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Professors in Portugal Professors in Media Studies Media Studies professors in Portugal

About

Professor Auxiliar Alexandre Duarte is a faculty member at Universidade Nova de Lisboa, Portugal. His research areas include the impact of artificial intelligence on organizations, marketing strategies in tourism, and the dynamics of digital empathy in online education. Additionally, he explores themes related to brand reputation, youth sports, and the role of storytelling in advertising.

Recent Grants

Grant: Close

Centro de Estudos de Comunicação e Sociedade

Open Date: 2020-01-01

Close Date: 2024-12-31

Grant: Close

Projecto Estratégico - UI 711 - 2011-2012

Open Date: 2011-01-01

Close Date: 2013-12-31

Articles (33)

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Collaborators (6)

Rodrigo Elías Zambrano

Profesor

Universidad de Sevilla

SPAIN

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Alda Telles

Invited Assistant Professor

Universidade da Beira Interior Faculdade de Ciências Sociais e Humanas

PORTUGAL

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Gloria Jiménez-Marín

Catedrática de Universidad

Universidad de Sevilla

SPAIN

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Alexandra Leandro

Professora Adjunta

Instituto Politécnico de Coimbra Escola Superior de Educação de Coimbra

PORTUGAL

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Afshin Ashofteh

University Professor

Universidade de Aveiro

PORTUGAL

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Patrícia Dias

Universidade Católica Portuguesa

PORTUGAL

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Alexandre Duarte

Research Interests

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About

Recent Grants

Articles (33)

Trumpolicy

Brand Impact on the Perception of Colours and Archetypes

An Analysis of Advertising Campaigns Powered by Artificial Intelligence

Will Artificial Intelligence Replace Human Creativity in Advertising? The Creative Directors’ Perspective

From Narrative to Reality

La construcción visual del deseo desde las aulas

From Information to Participation

Webcam Use in Online Learning: A Cross-National Survey of Portuguese and Romanian University Students

How artificial intelligence is changing organizations: Portuguese CEOs’ perspective

The intimacy factor: How podcast parasocial relationships shape advertising

Destinations, experiences, and places

Destinations, Experiences, and Places: The Role of Storytelling in Tourism Advertising

I (brand) love you

O impacto do rebranding<i> </i>da Jaguar na percepção do consumidor

The Superpower of Digital Influencers

From trust to skepticism: Has influencer marketing reached its breaking point?

Neo-Propaganda as a Political Strategy in Digital Populism

“They're Eating the Dogs”

Gen Z's Code

CEO Activism in Portugal: A View From Inside

Femvertising or Femwashing?

The impact of CEO Activism in Brand Reputation: the PROZIS Case

importância do marketing olfativo nas marcas de moda

Digital empathy in online education: A comparison study between Portugal and Romania

Digital empathy in online education: A comparison study between Portugal and Romania

The Concept of Success in Youth Sport: The Role and Responsibility of the Trainer

The influence of YouTubers on children (8-12 years old): current issues and brands

The coach's role in training and education of a sports practitioner in the context of the problematic of doping in sport

TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach

TikTok Practices among Teenagers in Portugal: A Uses & Gratifications Approach

La influencia de los youtubers en los niños (8-12 años): actualidad y marcas

Chatvertising - how chatbots are shaping the future of advertising

TikTok: usos e motivações entre adolescentes em Portugal

Collaborators (6)

Rodrigo Elías Zambrano

Alda Telles

Gloria Jiménez-Marín

Alexandra Leandro

Afshin Ashofteh

Patrícia Dias

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