Alicia Martín García

About

Alicia Martín García is a Professor of Marketing in the MBA program at Universidad EADE, Spain. Her research focuses on the intersection of marketing, technology, and consumption, with recent studies exploring the role of artificial intelligence in product placement and innovative marketing strategies in the context of audiovisual content platforms. She has also investigated the potential for inclusive and sustainable tourism in the post-Covid era, emphasizing the generation of value through cultural communication and effective media strategies.