Alicia Orea-Giner

About

Alicia Orea-Giner is a Visiting Associate Professor at Edinburgh Napier University in the UK. Her research focuses on consumer behavior in tourism, including topics such as green customer-love service, dark tourism, and the relationship between mental health and wellness tourism. She has published articles exploring various dimensions of traditional food, street food, and sustainable tourism experiences, reflecting her commitment to understanding the complex interplay between culture and consumer engagement.