Amy X. Zhang

Social media systems are as varied as they are pervasive. They have been almost universally adopted for a broad range of purposes including work, entertainment, activism, and decision making. As a result, they have also diversified, with many distinct designs differing in content type, organization, delivery mechanism, access control, and many other dimensions. In this work, we aim to characterize and then distill a concise design space of social media systems that can help us understand similarities and differences, recognize potential consequences of design choice, and identify spaces for innovation. Our model, which we call Form-From, characterizes social media based on (1) the form of the content, either threaded or flat, and (2) from where or from whom one might receive content, ranging from spaces to networks to the commons. We derive Form-From inductively from a larger set of 62 dimensions organized into 10 categories. To demonstrate the utility of our model, we trace the history of social media systems as they traverse the Form-From space over time, and we identify common design patterns within cells of the model.

When groups of people are tasked with making a judgment, the issue of uncertainty often arises. Existing methods to reduce uncertainty typically focus on iteratively improving specificity in the overall task instruction. However, uncertainty can arise from multiple sources, such as ambiguity of the item being judged due to limited context, or disagreements among the participants due to different perspectives and an under-specified task. A one-size-fits-all intervention may be ineffective if it is not targeted to the right source of uncertainty. In this paper we introduce a new workflow, Judgment Sieve, to reduce uncertainty in tasks involving group judgment in a targeted manner. By utilizing measurements that separate different sources of uncertainty during an initial round of judgment elicitation, we can then select a targeted intervention adding context or deliberation to most effectively reduce uncertainty on each item being judged. We test our approach on two tasks: rating word pair similarity and toxicity of online comments, showing that targeted interventions reduced uncertainty for the most uncertain cases. In the top 10% of cases, we saw an ambiguity reduction of 21.4% and 25.7%, and a disagreement reduction of 22.2% and 11.2% for the two tasks respectively. We also found through a simulation that our targeted approach reduced the average uncertainty scores for both sources of uncertainty as opposed to uniform approaches where reductions in average uncertainty from one source came with an increase for the other.