Ana I. Martínez-Senra

Profesora Titular

Universidade de Vigo

Spain

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Ana I. Martínez-Senra is a Profesora Titular at Universidade de Vigo in Spain. Her research focuses on business models in the context of environmental legitimacy for small and medium enterprises, innovation impacts on firm survival, and the environmental commitments of the hotel industry. Through her recent publications, she explores the intersection of sustainability and business strategy, contributing valuable insights to her field.

Articles (3)

Year:

2023

Year:

2023

Year:

2022

Collaborators (2)

M. A. Quintás

Universidade de Vigo

SPAIN

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Adela García-Pintos Escuder

Professor

Universidade de Vigo

SPAIN

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Ana I. Martínez-Senra

Research Interests

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Articles (3)

Is the hotel industry really committed to the environment? Answering using the business models framework

Cox regression with doubly truncated responses and time-dependent covariates: the impact of innovation on firm survival

Are small and medium enterprises defining their business models to reach a symbolic or substantive environmental legitimacy?

Collaborators (2)

M. A. Quintás

Adela García-Pintos Escuder

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