Anabel Sara Gutiérrez Mendoza

Senior Lecturer in Digital Marketing

Royal Holloway, University of London

United Kingdom

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Articles (5)

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (6)

Jeremy Frey

University of Southampton

UNITED KINGDOM

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Professor Simon O'Leary

Lecturer to Professor

Regent's University London

UNITED KINGDOM

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Hatice Kizgin

University of Twente

NETHERLANDS

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Naomi Jane Jacobs

University of Lancaster

UNITED KINGDOM

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Delia Vazquez

The University of Manchester

UNITED KINGDOM

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Justin Sacks

University of Lancaster

UNITED KINGDOM

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Anabel Sara Gutiérrez Mendoza

Research Interests

Explore related searches

Contact this professor

Articles (5)

Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel

Artificial intelligence and ethics within the food sector: Developing a common language for technology adoption across the supply chain

Considering the ethical implications of digital collaboration in the Food Sector

Guest Editorial: A special section on digital marketing

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context

Collaborators (6)

Jeremy Frey

Professor Simon O'Leary

Hatice Kizgin

Naomi Jane Jacobs

Delia Vazquez

Justin Sacks

Make your next move.