Anas Al-Fattal

About

Anas Al-Fattal is an Assistant Professor at the University of Minnesota, USA. His research interests focus on the intersection of marketing, technology, and entrepreneurship, with recent articles exploring topics such as the impact of COVID-19 on entrepreneurial intentions, generative AI in marketing education, and trust in cryptocurrency investments. He also investigates the effectiveness of HRIS adoption from a psychosocial perspective and engages in comparative analyses of human and AI-assisted research methodologies.