Andrea Pérez

Lecturer in Marketing

Universidad de Cantabria

Spain

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About

Andrea Pérez is a Lecturer in Marketing at the University of Cantabria, Spain. Her research encompasses ethical fashion consumption, corporate social responsibility, and the role of educators in fostering entrepreneurial competencies. She has published extensively on topics such as consumer intentions related to ethical fashion and the impact of media in the hospitality and tourism sectors.

Articles (15)

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2025

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2023

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2023

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2022

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2022

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2022

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2022

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2021

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (7)

JESUS COLLADO AGUDO

Profesor Titular de Universidad

Universidad de Cantabria

SPAIN

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Belén Díaz Díaz

Universidad de Cantabria

SPAIN

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ANA FERNANDEZ-LAVIADA

Universidad de Cantabria

SPAIN

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Carlos Lopez-Gutierrez

Associate professor of financial economics

Universidad de Cantabria

SPAIN

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Elisa Baraibar‐Diez

SPAIN

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Estefanía Palazuelos

Profesora Contratado Doctor interina

Universidad de Cantabria

SPAIN

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Maria del Mar Garcia-De los Salmones

Associate Professor

Universidad de Cantabria

SPAIN

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Andrea Pérez

Research Interests

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Articles (15)

A Cross-Cultural Comparison of Consumer Intention to Purchase Ethical Fashion

Dependency and Elderly Care: The Cost of the Long-Term Care System in the Context of the SDGs

CSR communication and media channel choice in the hospitality and tourism industry

A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

The effect of role model teachers on students' entrepreneurial competencies and intentions

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Turning teachers into entrepreneurship role models: development of a measurement scale of useful characteristics

The teacher of entrepreneurship as a role model: Students' and teachers’ perceptions

Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development

The importance of knowledge and trust for ethical fashion consumption

Stakeholder salience, positive CSR news and the market value of banks

How does the development of the social enterprise sector affect entrepreneurial behavior? An empirical analysis

Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication

Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services

La importancia de la educación empresarial y su terminología

Collaborators (7)

JESUS COLLADO AGUDO

Belén Díaz Díaz

ANA FERNANDEZ-LAVIADA

Carlos Lopez-Gutierrez

Elisa Baraibar‐Diez

Estefanía Palazuelos

Maria del Mar Garcia-De los Salmones

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