Andreas K. Gernert

About

Andreas K. Gernert is an Assistant Professor for Sustainable Operations at Kühne Logistics University in Germany. His research focuses on various aspects of operations management, including equity in health and humanitarian logistics, business model innovation in ambulance systems, and decision-making in sourcing and pricing amid competition. He has contributed to the field through articles that explore the dynamics of competition, commitment in new product development, and market entry strategies in personalized medicine.