Andreea Trifu

Assistant Professor of Marketing

CUNEF University

Spain

Research Interests

Explore related searches

Professors in Spain

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Andreea Trifu is an Assistant Professor of Marketing at CUNEF University in Spain. Her research areas include business-to-business relationships, faculty well-being in higher education, and the influence of artificial intelligence on learning experiences. Recent articles authored by her examine the impacts of service touchpoints on customer outcomes and explore communication strategies during the COVID-19 pandemic.

Articles (8)

Year:

2025

Year:

2024

Year:

2024

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Collaborators (2)

María Eugenia López-Pérez

Profesora

SPAIN

View details

Lia Patricio

Associate Professor

Universidade do Porto Faculdade de Engenharia

PORTUGAL

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Andreea Trifu

Research Interests

Explore related searches

Contact this professor

About

Articles (8)

ChatGPT adoption and its influence on faculty well-being: An empirical research in higher education

It’s the moment of truth: a longitudinal study of touchpoint influence on business-to-business relationships

Ask ChatGPT first! Transforming learning experiences in the age of artificial intelligence

The influence of communication in destination imagery during COVID-19

Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context

Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context

How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention

Short-term and long-term effects of touchpoints on customer perceptions

Collaborators (2)

María Eugenia López-Pérez

Lia Patricio

Make your next move.