Anna Ni
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Lecturer in marketing
United KingdomResearch Interests
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About
Dr. Anna Ni is a Lecturer in Marketing at Liverpool Hope University, UK. Her research interests encompass consumer behavior, particularly focusing on the adaptation of Turkish Gen Z's fashion shopping habits, as well as the implications of artificial intelligence in leadership for sustainable mega events. Additionally, she explores customer lifetime value and brand loyalty within the fast-food sector, analyzing the effects of relational benefits and brand experiences.
Recent Grants
Grant: Close
Sustainable practices: a comparative study of marketing messages within the fashion industry in Nigeria and Myanmar
Open Date: 2022-05-01
Close Date: 2023-08-01
Articles (4)
Year:
2025
Year:
2025
Year:
2023
Year:
2023
Collaborators (2)
Majd Megheirkouni
Abertay University
Mohammad Badi’ Al Haj Eid
University of Otago
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