Anna V. Rozumowski

Lecturer Marketing

Switzerland

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About

Anna V. Rozumowski is a Lecturer in Marketing at Hochschule für Wirtschaft FHNW in Switzerland. Her research areas focus on service failure recovery in chatbot interactions, the influence of user-generated content on customer loyalty in the food and beverage sector, and customer experience regarding business model innovations in voice assistant services within the Swiss tourism industry. She actively contributes to understanding the dynamics of customer engagement and satisfaction through her recent publications.

Articles (3)

Year:

2023

Year:

2020

Year:

2020

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Anna V. Rozumowski

Research Interests

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About

Articles (3)

Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery

The Impact of User-Generated Content on Customer Loyalty in Food and Beverages Retail: An Empirical Study

Resistance to Customer-driven Business Model Innovations: An Explorative Customer Experience Study on Voice Assistant Services of a Swiss Tourism Destination

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