Anna V. Rozumowski
Lecturer Marketing
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Anna V. Rozumowski is a Lecturer in Marketing at Hochschule für Wirtschaft FHNW in Switzerland. Her research areas focus on service failure recovery in chatbot interactions, the influence of user-generated content on customer loyalty in the food and beverage sector, and customer experience regarding business model innovations in voice assistant services within the Swiss tourism industry. She actively contributes to understanding the dynamics of customer engagement and satisfaction through her recent publications.
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