Anne-Francoise Audrain-Pontevia

About

Anne-Francoise Audrain-Pontevia is a Professeur Titulaire at Université du Québec à Montréal École des Sciences de la Gestion in Canada. Her research interests encompass customer behavior, corporate social responsibility, and digital health, as evidenced by her recent publications. Notable works include studies on customer gratitude in loyalty programs, the impact of corporate social responsibility on consumer boycotts, and the role of digital health in enhancing healthcare accessibility in Quebec.