Anne Hamby

Assistant Professor of Marketing

Boise State University

United States

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Anne Hamby is an Assistant Professor of Marketing at Boise State University in the United States. Her research areas include consumer behavior, the emotional effects of advertising, and narrative analysis in consumer reviews. Recent articles highlight her work on emotional responses to advertisements, gender measurement in consumer research, and the influence of narrative language on consumer perceptions.

Articles (11)

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2025

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2021

Collaborators (2)

Christie Fuller

Assistant Professor

Boise State University

UNITED STATES

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CRISTEL RUSSELL

Professor

Pepperdine University

UNITED STATES

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Anne Hamby

Research Interests

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Articles (11)

The Power of Proximity: Exploring Narrative Language in Consumer Reviews

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Climate Action Now: How to Fuel a Social Movement

It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

Examining Readers’ Emotional Responses to Stories

Measuring gender in consumer research: Validity and consumer welfare

Have you found what you are looking for? How values orientations affect pro‐social change after transformative service experiences

Above the Scam: Moral Elevation Reduces Gullibility

How does ambivalence affect young consumers’ response to risky products?

Not Whodunit But Whydunit: Story Characters’ Motivations Influence Audience Interest in Services

Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing

Collaborators (2)

Christie Fuller

CRISTEL RUSSELL

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