Annouk Lievens

Full Professor of Marketing

Belgium

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About

Annouk Lievens is a Full Professor of Marketing at the University of Antwerp - Faculty of Business and Economics in Belgium. Her research focuses on healthcare marketing, with a particular emphasis on experiences and perceptions related to cervical cancer screening among under-screened women. Through her work, she aims to enhance understanding of health behaviors and improve screening uptake in marginalized populations.

Articles (1)

Year:

2024

Collaborators (2)

Guido Van Hal

University of Antwerp

BELGIUM

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Veronique Verhoeven