Antoni Serra Cantallops

About

Antoni Serra Cantallops is a Professor at the University of the Balearic Islands in Spain. His research areas focus on tourism, e-commerce, and sustainability, as reflected in his recent articles such as "The KAC-CSR Model in the Tourism Sector" and "Increasing Sustainability through Wine Tourism in Mass Tourism Destinations." He also explores themes related to customer satisfaction and brand equity in the tourism industry, evidenced by his work on value co-creation.