ANTONIA GARCÍA PAREJO

About

Antonia García Parejo is a Profesor Titular de Universidad at the Fundación Pública de Estudios Universitarios Francisco Maldonado de Osuna, Spain. Her research focuses on the intersections of sports marketing, social media, cultural industries, consumer behavior, and corporate social responsibility. She has contributed significantly to the understanding of these areas through her recent publications, analyzing various aspects such as the Spanish bullfighting industry, higher education internationalization in Spain and Portugal, and competitiveness strategies for local businesses.