Antonio Marín García

Adjunct lecturers

University of Valencia

Spain

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Antonio Marín García is an Adjunct Lecturer at the University of Valencia, Spain. His research focuses on sustainability and innovation in retail and service industries, examining the impacts of generational cohorts, industry formats, and sustainable practices on relationship value and brand equity. His recent articles contribute to understanding how sustainable-oriented service innovations can enhance firm performance and customer satisfaction.

Antonio Marín García

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Articles (16)

Correction: Sustainability and innovation as segmentation criteria in retail

Sustainability and innovation as segmentation criteria in retail

Does the Generational Cohort Influence the Effects of Sustainability-Oriented Service Innovation?

Sustainability-oriented service innovation: examining relationship value and satisfaction

Effects of the industry format on sustainability-oriented service innovation, relationship value, and firm performance

Sustainable practices as a driver of brand value and satisfaction: is it the same for all guests?

Does ICT contribute to bootstrapping SOSI? Evidence in retailing

Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Sustainability‐oriented innovation in retailing

Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

Relationship sustainability-store equity across segments of retail customers

¿Cómo afecta la innovación en la satisfacción y la lealtad hacia el establecimiento minorista?

Does innovation contribute to generate brand equity and customer satisfaction?: Evidence in the large grocery distribution

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María Fuentes Blasco

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