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Antonios Giannopoulos

Associate Professor

International Hellenic University

Greece

Research Interests

About

Dr. Antonios Giannopoulos is an Assistant Professor at the International Hellenic University in Greece. His research focuses on the intersection of tourism, digital marketing, and public administration, with recent articles exploring topics such as language policies, virtual reality in travel inspiration, and co-creation in hospitality services. He is dedicated to understanding how digital advancements impact tourism branding and guest experiences.

Articles (10)

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2026

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2025

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2025

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2025

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2025

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2024

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2023

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2022

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2021

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2020

Collaborators (4)

CHRYSSOULA CHATZIGEORGIOU

Professor

Diethnes Panepistemio tes Ellados Schole Epistemes kai Technologias

GREECE

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Evangelos Christou

Professor and Dean of Faculty of Economics & Business

International Hellenic University

GREECE

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Simeli Ioanna

Associate Professor

International Hellenic University

GREECE

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Dimitrios Buhalis

Professor and Director eTourismLab

Bournemouth University

UNITED KINGDOM

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Antonios Giannopoulos

Research Interests

About

Articles (10)

Virtual reality in tourism: how novelty and inspiration relate to VR reuse in destination marketing

Language Policies as an Integral Part of Public Administration in Greece: A Potential Framework Enabling Language Reinforcement and Language Tourism

The Evolution of Digital Tourism Marketing: From Hashtags to AI-Immersive Journeys in the Metaverse Era

Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

Virtual reality facilitated travel inspiration: the role of pleasure and arousal

Virtual reality and mental imagery towards travel inspiration and visit intention

Testing the relationship between value co-creation, perceived justice and guests’ enjoyment

Is destination image instagrammable? Visit intentions and value co-creation through social media content

Destination branding and co-creation: a service ecosystem perspective

Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?

Collaborators (4)

CHRYSSOULA CHATZIGEORGIOU

Evangelos Christou

Simeli Ioanna

Dimitrios Buhalis

Make your next move.

Antonios Giannopoulos

Research Interests

About

Articles (10)

Virtual reality in tourism: how novelty and inspiration relate to VR reuse in destination marketing

Language Policies as an Integral Part of Public Administration in Greece: A Potential Framework Enabling Language Reinforcement and Language Tourism

The Evolution of Digital Tourism Marketing: From Hashtags to AI-Immersive Journeys in the Metaverse Era

Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

Virtual reality facilitated travel inspiration: the role of pleasure and arousal

Virtual reality and mental imagery towards travel inspiration and visit intention

Testing the relationship between value co-creation, perceived justice and guests’ enjoyment

Is destination image instagrammable? Visit intentions and value co-creation through social media content

Destination branding and co-creation: a service ecosystem perspective

Co-creating high-value hospitality services in the tourism ecosystem: Towards a paradigm shift?

Collaborators (4)

CHRYSSOULA CHATZIGEORGIOU

Evangelos Christou

Simeli Ioanna

Dimitrios Buhalis

Make your next move.

Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy