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Arghya Ray

Assistant Professor

Indian Institute of Technology, Delhi

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Research Interests

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Articles (8)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Collaborators (3)

Long She

Senior Lecturer

Sunway University

MALAYSIA

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Kok Wei Khong

Dean

University of Nottingham Ningbo China (UNNC)

CHINA

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Lan Ma

Lecturer

Sunway University

MALAYSIA

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Arghya Ray

Research Interests

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Articles (8)

Augmented reality advertisement: can it provide the adequate consumption values to affect intention and affective loyalty?

To invest or not to? Unravelling the factors influencing willingness to pay for smart home devices: a mixed-method approach

Identifying barriers of financial app usage and their impact on negative emotions, customer ratings and recommendation intention: a text-mining based approach

Assessment of the impact of extraversion on depression, distraction and knowledge absorption capacity in online learning education

What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model

The impact of personality traits, barriers and gamification on Gen X continuance intention for mobile credit bill payment apps.

Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

Future time perspective and consumer well-being of millennials: implications for consumer resilience

Collaborators (3)

Long She

Kok Wei Khong

Lan Ma

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