Arnaud De Bruyn
Professeur
ESSEC Business School
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Arnaud De Bruyn is a Professor at ESSEC Business School in France. His research areas encompass marketing analytics, consumer behavior, and the impacts of digital communication strategies. Notable recent articles include studies on B2B markets, email solicitations, and the use of artificial intelligence in marketing. He also explores the implications of trade-offs in managerial decision-making and the effects of online content on brand attitudes.
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Vijay Viswanathan
Professor
Northwestern University
UNITED STATES
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