Arnaud De Bruyn

Professeur

ESSEC Business School

France

Research Interests

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About

Arnaud De Bruyn is a Professor at ESSEC Business School in France. His research areas encompass marketing analytics, consumer behavior, and the impacts of digital communication strategies. Notable recent articles include studies on B2B markets, email solicitations, and the use of artificial intelligence in marketing. He also explores the implications of trade-offs in managerial decision-making and the effects of online content on brand attitudes.

Articles (8)

Year:

2024

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (1)

Vijay Viswanathan

Professor

Northwestern University

UNITED STATES

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Arnaud De Bruyn

Research Interests

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Articles (8)

Horizontal Referrals in B2B Markets

Silently killing your panelists one email at a time: The true cost of email solicitations

The spillover effects of positive and negative buzz on brand attitudes

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Understanding Managers’ Trade-Offs Between Exploration and Exploitation

Did clickbait crack the code on virality?

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Collaborators (1)

Vijay Viswanathan

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