Ashok Ashta

Professor

The University of Kitakyushu

Japan

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Professor Ashok Ashta is a faculty member at The University of Kitakyushu, Japan. His research primarily focuses on cross-cultural management, leadership dynamics, and international business strategies, as demonstrated in his recent articles exploring Japanese cultural values in Indian markets and the impact of leadership styles in intercultural settings. Additionally, he examines the role of traditional values in expatriate adjustments and the evolving value dynamics in business relationships across Asia and Europe.

Articles (12)

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2025

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2025

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2025

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2021

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2020

Collaborators (5)

Max Visser

Associate Professor

Radboud Universiteit Nijmegen

NETHERLANDS

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Ofer Dekel- Dachs

Queen's University Belfast

UNITED KINGDOM

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Paul Hughes

UNITED KINGDOM

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Peter Stokes

Professor of Leadership and Professional Development

De Montfort University

UNITED KINGDOM

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Simon M. Smith

Oxford Brookes University

UNITED KINGDOM

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Ashok Ashta

Research Interests

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Articles (12)

The expression of compassion in leadership in intercultural organizational situations

Japanese Cross-Cultural Management in Indian Business-to-Business Marketing Situations: A Study of Evolving Intra-Asian Differences in Cultural Values

Toxic leadership and spiritual capital: Japanese organizations in the USA and India

The ‘performative’ university: theoretical and personal reflections

Developing an Understanding of Values Shaping Business Executives’ Happiness in a Futuristic Society 5.0: An Exploratory Study in Singapore

Perlmutter visited. Japanese international business strategic orientation transformation in India: progress made and forces against

A consideration of the dimensions of servant leadership in intercultural contexts: a focal case study of a UK executive in Japan

Japanese self‐initiated expatriates' adjustment to Indian assignments: the role of traditional values

An elite perspective on interviewing entrepreneurs – methodological considerations for the entrepreneurship field

Marketing, Value Creation and Values Dynamics: Gazing Out to Asia and Europe from Kitakyushu

Japanese CEOs cross-cultural management of customer value orientation in India

Work design expectations of Japanese MNCs’ local managers in English-speaking and Far East cultural clusters – USA, Thailand and India

Collaborators (5)

Max Visser

Ofer Dekel- Dachs

Paul Hughes

Peter Stokes

Simon M. Smith

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