Assumpció Huertas

Professor

Universitat Rovira i Virgili

Spain

Research Interests

Explore related searches

Professors in Spain

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Assumpció Huertas is a Professor at Universitat Rovira i Virgili, Spain. Her research areas focus on the application of artificial intelligence in tourism, particularly in the use of chatbots to enhance tourist satisfaction and engagement. In her recent articles, she has explored topics such as the role of AI-based destination chatbots, visitor emotional experiences with VR and AR heritage applications, and the impact of digital communication by tourism offices during the COVID-19 pandemic.

Articles (13)

Year:

2025

Year:

2025

Year:

2025

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Collaborators (4)

Salvador Anton-Clavé

Universitat Rovira i Virgili

SPAIN

View details

Estela Marine-Roig

Serra Húnter Fellow - Senior Lecturer

University of Lleida

SPAIN

View details

Alba-María Martínez-Sala

Profesora Titular de Universidad

Universidad de Alicante

SPAIN

View details

Andrea Oliveira

Associated professor

University of Malaga

SPAIN

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Assumpció Huertas

Research Interests

Explore related searches

Contact this professor

About

Articles (13)

The Role of AI-Based Destination Chatbots in Satisfaction, Continued Usage Intention, and Visit Intention: A Study from Quito, Ecuador

Analysis of transport-related tourist information searches at destinations and tourist satisfaction according to type of tourist, trip purpose and destination

A comparative study of VR and AR heritage applications on visitor emotional experiences: a case study from a peripheral Spanish destination

Modeling users’ satisfaction and visit intention using AI-based chatbots

Comunicación digital de las Oficinas Nacionales de Turismo ante la crisis de la pandemia del Covid-19: una comparación entre países asiáticos y europeos en Twitter

EVALUACIÓN DE LOS ATRIBUTOS DE LOS CHATBOTS QUE SON MÁS EFECTIVOS EN LA INTERACCIÓN CON EL TURISTA: ESTUDIO DE CASO DEL CHATBOT “VICTORIA LA MALAGUEÑA”

Analysis of the attributes of smart tourism technologies in destination chatbots that influence tourist satisfaction

Identification of Mobility Patterns of Clusters of City Visitors: An Application of Artificial Intelligence Techniques to Social Media Data

Tourist interaction and satisfaction with the chatbot evokes pre-visit destination image formation? A case study

Post-COVID-19 Tourists’ Preferences, Attitudes and Travel Expectations: A Study in Guayaquil, Ecuador

Place Branding for Smart Cities and Smart Tourism Destinations: Do They Communicate Their Smartness?

El empoderamiento de los turistas: estudio del fenómeno blogger en el sector turístico español

Influence of accessibility (open and toll-based) of scholarly publications on retractions

Collaborators (4)

Salvador Anton-Clavé

Estela Marine-Roig

Alba-María Martínez-Sala

Andrea Oliveira

Make your next move.