Avi Marciano

This study draws on Knapp’s offline relationship development model to examine how people construct romantic relationships on social media, with particular attention to the role of affordances in this process. Based on in-depth, semi-structured interviews with 30 relational partners, we show that Knapp’s five traditional stages of relationship construction merge online into three because of social media affordances, including searchability, visibility, anonymity, persistence, storage, and editability. These affordances allow users to search and obtain information about potential partners quickly, conveniently, and anonymously before, during, and after the first interaction. They also enable users to initiate or avoid romantic interactions relatively easily, present shared memories, build a sense of togetherness, and edit or erase online content about previous partners. The findings suggest that most participants perceived Facebook, more than Instagram, as a platform of choice for relationship construction. Addressing the interplay between social media affordances, online relational practices, and offline relationship dynamics, the study shows that offline and online spaces are highly interrelated in terms of interinfluence. Therefore, we argue that the merger of stages is not merely a technical rearrangement but an indication of the fundamental role that online practices play in people’s offline realities, including romantic relationships.