Avi Shankar
Academic , Professor of Consumer Research
United KingdomResearch Interests
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About
Avi Shankar is a Professor of Consumer Research at The University of Bristol, UK. His research focuses on the intersection of consumer behavior and identity, with recent publications addressing the crafting of national identity by brands and the relationship between personal identities and pro-environmental behavior. He has also explored the implications of communal self-tracking on emotional engagement in physical activities and the representation of identities within the context of environmental behavior.
Articles (5)
Year:
2023
Year:
2021
Year:
2021
Year:
2020
Year:
2020
Collaborators (2)
Michael Beverland
Professor of Marketing
University of Sussex
Lukasz Piwek
University of Bath
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