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Azmat Rasul

Associate Professor

United Arab Emirates

Research Interests

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Professors in Media Studies

Articles (12)

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2025

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2025

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

Year:

2021

Collaborators (1)

Donghee Shin

Chair & Professor

Texas Tech University

UNITED STATES

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Azmat Rasul

Research Interests

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Articles (12)

Socially networked endorsements: Exploring the relationship between social identification and online marketing in multicultural societies

Framing as a Survival Strategy in Fragile Media Contexts: News Framing in Egyptian Hyperlocal Journalism

Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA

Identification and political advertising: Exploring the role of ethnic identification in political advertising campaigns

A passage to India: The Indian film market and the political economy of Disney’s transnational operations

Secondary, security threat, and sage: Eulogy effect and the framing of female politicians as political martyrs in the Elite press of South Asia

Fictional politainment: Exposure to international television drama and attitude toward female politicians

Morality, Technology, and Enjoyment: Meta Analyzing the Enjoyment of Mediated Violence

In Platforms We Trust?Unlocking the Black-Box of News Algorithms through Interpretable AI

Effective Cross-cultural Advertising: Moderating Roles of Ethnic Identity and Religiosity in Pitching Controversial Vs. Non-controversial Products to Diasporic Communities

See Jane entertain: Exploring a conceptual model of the effects of (semi)fictional entertainment on attitude towards female politicians

Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians

Collaborators (1)

Donghee Shin

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