BALAJI M S

About

Professor Balaji M S is a faculty member at Rennes School of Business, France. His research interests encompass consumer behavior in technology-enhanced environments, cross-selling strategies, and the impact of digital tools on marketing effectiveness. Recent publications include studies on the influence of recommendation systems, the effects of virtual reality on decision-making, and the role of service robots in enhancing customer satisfaction. He is committed to exploring innovative approaches that integrate marketing strategies with technology trends.