Bart Claus

Assistant professor of Marketing

IÉSEG School of Management

France

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Bart Claus is an Assistant Professor of Marketing at IÉSEG School of Management in France. His research primarily focuses on consumer behavior, particularly in contexts such as shrinkflation, circular economy, and risk perception related to vehicle size. Recent articles include studies on the left-digit effect, a review of literature on circular economy practices, and the Car Cushion Hypothesis exploring risk-taking behavior.

Articles (3)

Year:

2025

Year:

2024

Year:

2022

Collaborators (2)

Mario Pandelaere

Associate Professor

Virginia Polytechnic Institute and State University

UNITED STATES

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luk warlop

Professor

BI Norwegian Business School

NORWAY

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Bart Claus

Research Interests

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Articles (3)

Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation

Book review of Material matters: Developing business for a circular economy by ThomasRau and SabineOberhuber, Routledge

The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data

Collaborators (2)

Mario Pandelaere

luk warlop

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