Basma Taieb

Associate professor

École de Management Léonard de Vinci

France

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About

Dr. Basma Taieb is an Associate Professor at École de Management Léonard de Vinci in France. Her research areas include the strategic use of social media by consumer cooperatives, consumer perceptions of home-delivery convenience, and the impact of the Internet of Things on guest experiences in upscale hotels. She has authored several articles examining mobile commerce interface optimization and consumer behavior.

Articles (6)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Collaborators (1)

Rami ALKHUDARY

Assistant Professor

Université Paris 1 Panthéon-Sorbonne

FRANCE

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Basma Taieb

Research Interests

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Articles (6)

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Measuring consumer perceptions of home-delivery convenience – the case of cargo bikes

Context-aware optimization of mobile commerce website interfaces from the consumers’ perspective: Effects on behavioral intentions

Context-aware optimization of mobile commerce website interfaces from the consumers' perspective: Effects on behavioral intentions

The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior

Collaborators (1)

Rami ALKHUDARY

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