Beatriz Casais

Assistant Professor

University of Minho

Portugal

Research Interests

Explore related searches

Professors in Portugal Professors in Marketing Marketing professors in Portugal

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Beatriz Casais is an Assistant Professor at the University of Minho, Portugal. Her research areas include luxury brand equity, consumer behavior in digital platforms, and the impact of technology on tourism. Recent articles highlight her interests in social media strategies for marketing, the role of online reviews in peer-to-peer accommodations, and the effects of storytelling in product marketing.

Articles (22)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (5)

Joaquim Silva

Assistant Professor

University of Minho

PORTUGAL

View details

Vitor Braga

PORTUGAL

View details

João F. Proença

University of Porto

PORTUGAL

View details

Marisa R. Ferreira

PORTUGAL

View details

Ana Maria Soares

Associate Professor

University of Minho

PORTUGAL

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Beatriz Casais

Research Interests

Explore related searches

Contact this professor

About

Articles (22)

“Look at what I own”: the role of social media in luxury brand equity and conspicuous consumption

Storytelling in Sensual Products Marketing: A Content Analysis of Archetypes and Endorsers on Instagram

Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement

Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation

Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts

Longitudinal perceptions of gamified loyalty programs (GLPs): a mix of slot machines and entertainment toys

Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands

Audit independence and customer relationship marketing: an ethical conflict or an ethical mutual effect?

Leading Portuguese shoes’ digital transformation: A multiple case analysis of SMEs from a cluster-based brand

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Barriers to volunteering in the field of intellectual disability: a cluster analysis

Emotional branding of a city for inciting resident and visitor place attachment

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

Cosmopolitan tourists in P2P accommodation: An exploratory study of online reviews on airbnb

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review

Barriers to volunteering in the field of intellectual disability: a cluster analysis (Aug, 10.1007/s12208-022-00343-5, 2022)

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS

The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal

Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal

The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities

Online Reviews of Discount Products: The Case of Steam

Collaborators (5)

Joaquim Silva

Vitor Braga

João F. Proença

Marisa R. Ferreira

Ana Maria Soares

Make your next move.