Ben Wooliscroft

About

Ben Wooliscroft is a Professor of Macromarketing at Auckland University of Technology, New Zealand. His research primarily focuses on ethical consumption, sustainable provisioning systems, and the complexities of everyday consumption behaviors. Recent publications include explorations of value loss in markets and the dynamics of consumer attitudes and behaviors related to sustainability. He is dedicated to advancing research methods in macromarketing and understanding the impacts of social and economic stress on market dynamics.