Birgit Pikkemaat
ao. Univ.-Prof.
University of Innsbruck
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Birgit Pikkemaat is an Associate Professor at the University of Innsbruck in Austria. Her research areas encompass online user discourses related to destination stakeholder reactions, residents' attitudes during existential crises, and the perception of family-run hotels among Generation Y. She also investigates environmentally sustainable tourism behaviors among young people, strategies in small ski areas, and the sociocultural experiences of international students. Additionally, her recent work addresses responsible tourism behavior in the context of the COVID-19 pandemic and media discourses surrounding tourism management and sustainability.
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