Bo Yu

Associate Professor

Dalhousie University

Canada

Research Interests

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About

Bo Yu is an Associate Professor at Dalhousie University, Canada. His research interests encompass consumer behavior in online retail environments, focusing on topics such as returns policies, expectation disconfirmation, and information disclosure in negotiations. Recently, he has explored the implications of fairness perceptions and technological acceptance in various consumer contexts.

Articles (5)

Year:

2025

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Collaborators (1)

Jing Chen

Dalhousie University

CANADA

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Bo Yu

Research Interests

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About

Articles (5)

“Holiday effect” in online product Returns: Evidence from negative expectation disconfirmation and post-purchase dissonance

Lenient vs. stringent returns policies in the presence of fraudulent returns: The role of customers’ fairness perceptions

An experimental examination of credible information disclosure, perception of fairness, and intention to do business in online multi-bilateral negotiations

Supplier selection with information disclosure in the presence of uninformed consumers

Acceptance of technological agency: Beyond the perception of utilitarian value

Collaborators (1)

Jing Chen

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