Bodo Lang

Professor

New Zealand

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About

Professor Bodo Lang is a faculty member at Massey University Business School in New Zealand. His research interests encompass consumer behavior, food governance, and health-related marketing, as illustrated by his recent articles focusing on food waste, sugary drink policies in schools, and the sharing economy. He is actively involved in exploring the impact of emotional cues in advertising and the effectiveness of gamification in promoting healthier dietary choices.

Articles (10)

Year:

2023

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

Collaborators (3)

Kaushalya Nallaperuma

University of Melbourne

AUSTRALIA

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Natalie Walker

NEW ZEALAND

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Joya A. Kemper

Senior Lecturer

University of Canterbury

NEW ZEALAND

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Bodo Lang

Research Interests

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Articles (10)

‘It's somewhere here, isn't it’? The provision of information and health warnings for alcoholic beverages sold online in New Zealand and the United Kingdom

Hopefully that's not wasted! The role of hope for reducing food waste

If soft drink companies can do it, why can't government? Sugary drink sales policies in schools must be tightened

When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications

Why do consumers become providers? Self-determination in the sharing economy

Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers

Emotional Cues’ Effects on Grotesque Advertising

Gamification and Sugar: A School-Based Pilot Study of Social Marketing and Gamification Approaches to Reduce Sugary Drink Intake in Pasifika School Students

Prosumers in times of crisis: definition, archetypes and implications

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Collaborators (3)

Kaushalya Nallaperuma

Natalie Walker

Joya A. Kemper

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