Bonnie Simpson

About

Bonnie Simpson is an Associate Professor at Western University in Canada. Her research focuses on corporate environmental communication, consumer behavior related to resource scarcity, and pro-environmental values. Recent publications explore topics such as the influence of childhood financial adversity on food choices, the impact of identity on social behavior during crises, and the role of self-construal in corporate social responsibility. Professor Simpson's work contributes significantly to understanding consumer dynamics in the context of social and environmental issues.