Bruno Duarte Abreu Freitas

Professor

Instituto Superior de Administração e Línguas - ISAL

Portugal

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Bruno Duarte Abreu Freitas is a Professor at ISAL (Instituto Superior de Administração e Línguas) in Portugal. His research focuses on the esports industry, particularly in relation to sponsorships, brand image, and the risks associated with disreputable behavior within this evolving field. Recent publications include studies on the value-added aspects of esports sponsorship and the threats posed to sponsors in the industry.

Articles (7)

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (2)

Pedro Correia

Assistant Professor

Universidade da Madeira

PORTUGAL

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Ruth Sofia Contreras-Espinosa

Collaborating professor (Master in Interaction Design and User Experience)

Universitat de Girona

SPAIN

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Bruno Duarte Abreu Freitas

Research Interests

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Articles (7)

The Infancy of the Esports Industry as a Risk to its Sponsors

Model of the Threats that Disreputable Behavior Present to Esports Sponsors

The importance of incorporating relevant-added value into esports sponsorships

The Threat of Disreputable Behaviour for Esports Sponsors

How Sponsors Should Bring Relevant-Added Value to Esports

Sponsoring Esports to Improve Brand Image

Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review

Collaborators (2)

Pedro Correia

Ruth Sofia Contreras-Espinosa

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