Carlo GIANNETTO

Professor

University of Messina

Italy

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Professor Carlo Giannetto is a faculty member at the University of Messina in Italy. His research interests focus on consumer behavior, specifically in the areas of online food delivery services, organic food products, and the impact of the COVID-19 pandemic on consumption patterns. His recent publications include analyses of consumer willingness to pay for various food products, such as apples and organic extra virgin olive oil, as well as studies on innovative start-ups in the food industry.

Articles (5)

Year:

2025

Year:

2024

Year:

2024

Year:

2022

Year:

2020

Collaborators (1)

Elvira Tiziana La Rocca

Associate Professor of Management

University of Messina

ITALY

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Carlo GIANNETTO

Research Interests

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Articles (5)

Beyond convenience: exploring factors influencing online food delivery services adoption and willingness to pay

Can an apple a day keep COVID-19 away? A cluster analysis of the long-term COVID-19 pandemic’s impact on the consumption of apples in Italy

Analyzing consumer willingness to pay for organic extra virgin olive oil: A logit model approach

Yukker: Focus on an Innovative Social Start-Up

Analysis of the wine consumer’s behavior: an inferential statistics approach

Collaborators (1)

Elvira Tiziana La Rocca

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