Carmela Peñalba

About

Dr. Carmela Peñalba is an Assistant Professor at the University of Deusto in Spain. Her research primarily focuses on the intersections of organizational culture, human resource management, and marketing data analytics. Through her recent work, she has explored themes such as value creation in marketing, the utilization of marketing knowledge, and the role of intellectual capital in enhancing product and service innovation. Dr. Peñalba's contributions significantly advance the understanding of customer experiences in the context of marketing and sales.